Learn The Art of Business from a $100M founder
The principles and lessons you need to start, run, and scale your business
Founder story · 90 seconds
As featured in
One founder. One real business. Every lesson.
Tom McPherson
Co-founder · Motor Culture Australia
Most business teachers have never run one. Tom co-founded Motor Culture Australiaat 22 and built it into one of Australia's fastest-growing businesses — 600,000+ members and $100M+ in revenue by 27, collecting Startup of the Year, Excellence in Innovation, and Entrepreneur of the Year along the way.
The Art of Business is that decade of skill, transferred: how to pick a market worth entering, price with confidence, build a team that performs, read your numbers like an operator, and stay calm when everything's on the line.
Award Winning Experience
From becoming the youngest ever winner of the Trailblazer award, to International Business Awards Entrepreneur of the Year.
Business News Australia
Australia's Top 100 Young Entrepreneurs
Four years running.
Read the coverage →
2021
2023
2024
2025
2026
Best Use of Digital Technology
Asia Pacific Loyalty Awards
Recognised on the same stage as Woolworths, Myer, Telstra Plus and Flybuys.
2025
Trailblazer Award
Brisbane Young Entrepreneur Awards
“Another record was also set last night for the youngest-ever founders to win the Trailblazer in Brisbane.” — Business News Australia
2025
Marketing, Media & Events
Brisbane Young Entrepreneur Awards
2025
PR, Media & Events
Australian Young Entrepreneur Awards
2024
PR, Media & Events
Brisbane Young Entrepreneur Awards
2024
PR, Media & Events
Australian Young Entrepreneur Awards
2023 · Gold
Startup of the Year
Stevie International Business Awards
2023 · Bronze
Best Entrepreneur
Stevie International Business Awards
2023 · Finalist
Small Team Culture
PAUSE Awards
2023
PR, Media & Events
Brisbane Young Entrepreneur Awards
2023
PR, Media & Events
Australian Young Entrepreneur Awards
2022 · Gold
Most Innovative Startup
Asia-Pacific Stevie Awards
2022 · Gold
Excellence in Innovation
Asia-Pacific Stevie Awards
2022 · Silver
Best Entrepreneur
Stevie International Business Awards
2022 · Silver
Company of the Year
Stevie International Business Awards
2022 · Bronze
Achievement in Growth
Stevie International Business Awards
2022
PR, Media & Events
Brisbane Young Entrepreneur Awards
2022
PR, Media & Events
Australian Young Entrepreneur Awards
2022 · Semi-Finalist
Young Achievers QLD
7NEWS Young Achiever Awards
2022 · Finalist
Startup of the Year
Young Hero Awards
2021 · Gold
Entrepreneur of the Year
Stevie International Business Awards
Gold, on an international stage — for the business Tom co-founded at 22.
2021 · Bronze
Company of the Year
Stevie International Business Awards
2021
PR, Media & Events
Brisbane Young Entrepreneur Awards
2021
Startup Award
Brisbane Young Entrepreneur Awards
2021
PR, Media & Events
Australian Young Entrepreneur Awards
2021 · Finalist
New Business
Australian Small Business Champion Awards
2021 · Finalist
Young Champion 30 & Under
Australian Small Business Champion Awards
2026
Best Use of Digital Technology
Asia Pacific Loyalty Awards
Recognised on the same stage as Woolworths, Myer, Telstra Plus and Flybuys.
2025
Trailblazer Award
Brisbane Young Entrepreneur Awards
“Another record was also set last night for the youngest-ever founders to win the Trailblazer in Brisbane.” — Business News Australia
2025
Marketing, Media & Events
Brisbane Young Entrepreneur Awards
2025
PR, Media & Events
Australian Young Entrepreneur Awards
2024
PR, Media & Events
Brisbane Young Entrepreneur Awards
2024
PR, Media & Events
Australian Young Entrepreneur Awards
2023 · Gold
Startup of the Year
Stevie International Business Awards
2023 · Bronze
Best Entrepreneur
Stevie International Business Awards
2023 · Finalist
Small Team Culture
PAUSE Awards
2023
PR, Media & Events
Brisbane Young Entrepreneur Awards
2023
PR, Media & Events
Australian Young Entrepreneur Awards
2022 · Gold
Most Innovative Startup
Asia-Pacific Stevie Awards
2022 · Gold
Excellence in Innovation
Asia-Pacific Stevie Awards
2022 · Silver
Best Entrepreneur
Stevie International Business Awards
2022 · Silver
Company of the Year
Stevie International Business Awards
2022 · Bronze
Achievement in Growth
Stevie International Business Awards
2022
PR, Media & Events
Brisbane Young Entrepreneur Awards
2022
PR, Media & Events
Australian Young Entrepreneur Awards
2022 · Semi-Finalist
Young Achievers QLD
7NEWS Young Achiever Awards
2022 · Finalist
Startup of the Year
Young Hero Awards
2021 · Gold
Entrepreneur of the Year
Stevie International Business Awards
Gold, on an international stage — for the business Tom co-founded at 22.
2021 · Bronze
Company of the Year
Stevie International Business Awards
2021
PR, Media & Events
Brisbane Young Entrepreneur Awards
2021
Startup Award
Brisbane Young Entrepreneur Awards
2021
PR, Media & Events
Australian Young Entrepreneur Awards
2021 · Finalist
New Business
Australian Small Business Champion Awards
2021 · Finalist
Young Champion 30 & Under
Australian Small Business Champion Awards
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The Art of Business.
Ten modules that change how you run a business. By the end, you'll know how to choose the right market, set prices that actually make money, hire people who perform, spot problems in your numbers before they hurt you, and make hard calls under pressure — the exact skills that built a $100M business, applied to yours.
The Money Question
What's the ceiling? Opportunity cost is the only filter that matters — and proof of money beats analysis every time.
Speed over perfection
The best model loses to the fastest execution. Copy what works, tweak it, move.
A team of killers
One bad person destroys fifty good ones. Small and lean beats big and bloated, always.
Replace yourself
Delegation as leverage. Buy your time back at every bottleneck and keep moving up the ladder.
Profit obsession
Daily, weekly, monthly — money in, money out. Know your baseline, spot abnormal, act immediately.
One-up yourself
Listen to customers, improve before anyone forces you to. Small tweaks compound into a moat.
Own your lane
Narrative isn't marketing fluff — it's a moat, and the thing that makes your business real.
Desirability sets the price
Cost doesn't decide what you charge. The market sets the floor; desire sets the ceiling.
Calm under fire
Regulators, lawsuits, competitors — with the right systems and people, pressure becomes operational, not existential.
Test before you trust
Never ship untested. Split test everything, diagnose by what changed, stay data-led under pressure.
Principles, not blueprints.A blueprint worked once, for one business. A principle works everywhere — that's the point.
Traditional Education
The old path to learning business is outdated and overpriced.
Traditional MBA
- ✕Taught by academics who never ran a business
- ✕Case studies from decades ago
- ✕Two years, full time, before you apply a thing
- ✕Debt before your first dollar of revenue
- ✕A certificate, not a capability
There's a better way to learn this.
The modern business education.
The Art of Business
$497 one time
then $79/mo · cancel anytime
— The Art of Business
All 10 video modules
— The written playbook
Every principle and framework, in print
— The Academy
A new lesson every month
— First month included
Your membership starts the day you do
Member results
From the people doing the work.
“If I could only have one course this is it, it was a game changer for me. It changed how I think about entrepreneurship and has helped me get my business off the ground”
Founding member stories — written and on camera — will be published here as the first cohort works through the course. Real names, real businesses.
Straight answers.
Is the $100M real?+–
Yes. Real revenue from one operating business — Motor Culture Australia, built before Tom turned 27. The awards and press are publicly verifiable. It's the entire reason this platform exists.
What will I actually be able to do after this?+–
Choose a market with a real ceiling. Price properly. Hire without gambling. Read your numbers weekly and act on them. Handle pressure without blowing up the business. The modules are organised around decisions, not topics.
I haven't started a business yet — is this too early?+–
It's the cheapest time to learn. Principle I exists so you pick the right business before sinking a year into the wrong one.
I already run a business — will I learn anything new?+–
The principles were built running a business from zero to $100M, so they cover the problems you have now and the ones coming next: systemising, hiring, pricing power, pressure.
How much time does it take?+–
The ten modules finish in a couple of weekends. Then one lesson a month, under an hour. Built for people building something, not full-time students.
Can I cancel?+–
Anytime, in two clicks, from your account. The Art of Business and the playbook are yours for life regardless.
Will I make money from this?+–
Unknown — and anyone who guarantees you will is lying to you. Your results depend on your effort, your market, and your decisions. We promise the honest version of everything Tom learned; what you do with it is yours.
The lessons cost ten years. They don't have to cost you that.
Learn The Art of Business. Ten principles, a written playbook, and a new lesson every month.
Start Now →